Thought Leadership Archives

The 4 Minute Email Test

by Ryan Phelan | Apr 22, 2024 | Thought Leadership, Whitepapers

Download this whitepaper. Today’s successful email marketers have developed a whole new mindset that looks at email for not just what it can do for the company but how it can serve customers better. Discover whether your company is ready to compete in this new...

3 keys for better email engagement in Gmail

by Ryan Phelan | Mar 25, 2024 | Thought Leadership

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary...

How to survive (and learn from) email marketing mistakes

by Ryan Phelan | Feb 20, 2024 | Thought Leadership

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though...

3 keys for email marketing in 2024: AI, change, learn

by Ryan Phelan | Jan 25, 2024 | Thought Leadership

Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year...

2023 – New Research on how Enterprise companies are using AI in email marketing

by Ryan Phelan | Sep 12, 2023 | Thought Leadership, Whitepapers

Download this whitepaper. Artificial intelligence, or AI, has been a regular feature on OnlyInfluencers.com and other forums and people like Chad S. White of Oracle Marketing Consulting, Dr. Matthew Dunn of Campaign Genius, and countless others have shared their...

It’s time for marketers to lead on AI

by Ryan Phelan | May 26, 2023 | Thought Leadership

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I’ve been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We’re not just talking...