It’s time for marketers to lead on AI

It’s time for marketers to lead on AI

by | May 26, 2023 | Thought Leadership

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I’ve been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We’re not just talking...
3 recession-defeating marketing strategies

3 recession-defeating marketing strategies

by | Mar 22, 2023 | Thought Leadership

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...
A human wrote this column

A human wrote this column

by | Mar 6, 2023 | Thought Leadership

One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...