Losing open tracking will not kill email

Losing open tracking will not kill email

Losing open tracking will not kill email Especially if Apple’s move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading...
How Do You Define A Thought Leader?

How Do You Define A Thought Leader?

Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I’m declining to name. The tweeter was one of several responding to another tweet about why he limits responses to...
Follow the email helpers

Follow the email helpers

Follow the email helpers “Follow the helpers” Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemic Since I joined this industry 22 years ago, I have been inspired by the willingness of many...