The 4 Minute Email Test

The 4 Minute Email Test

Today’s successful email marketers have developed a whole new mindset around not only what email can do for the company, but also how it can better serve customers. Our 10-question self-assessment will help you evaluate if your company is ready to compete in this new...
3 keys for better email engagement in Gmail

3 keys for better email engagement in Gmail

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary...
Thanks for 25 years in email!

Thanks for 25 years in email!

Last week I was carving out time on my calendar to tackle some big projects, and I came across a memo I had entered a long time ago. It was for today, and it marked my 25th anniversary as an email marketer. Wow – 25 years in email! That’s practically back to the...