Ryan Phelan, Author at RPE Origin

3 ways to avoid email automation breakdowns

by Ryan Phelan | Aug 18, 2022 | Uncategorized

Your marketing automations must build in exclusions for people who don’t receive a follow-up message. Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews,...

10 questions to ask when auditing your email program

by Ryan Phelan | Aug 18, 2022 | Thought Leadership

It’s time to rethink the email marketing audit. Here’s your blueprint for the coming year. Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. I suggested you take some time off to plan your...

5 steps to mastering the modern Martech landscape

by Ryan Phelan | Mar 3, 2022 | Uncategorized

Walk through a step-by-step process to identify the technology vendors that best fit your company’s needs. Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and...

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

by Ryan Phelan | Mar 3, 2022 | Uncategorized

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few...

The best unsubscribe email is the one you don’t send

by Ryan Phelan | Feb 20, 2022 | Uncategorized

If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Here are some better options for staying in touch. While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I...