by Ryan Phelan | Sep 1, 2021 | Feature
Do you have a tax accountant, housekeeper, electrician or plumber on file? All of these services, and many more, are out there for two reasons: You don’t have the time to do them. You don’t do them as well as someone whose job is built around those...
by Ryan Phelan | Jul 16, 2021 | EmailGeeks.com
#emailgeeks forever! Friends, Here’s our response to the “#emailgeeks” confusion and speculation that blew up in the last few days since we announced that we received a service mark for the term “emailgeeks.” There’s a lot to...
by Ryan Phelan | Jul 12, 2021 | Thought Leadership, Uncategorized
For the last few weeks, email marketers have debated about the decision Apple has made to block open tracking. Some have wondered how they’ll be able to optimize send time or send real-time content. Some have debated the merits of open rates as a metric in general....
by Ryan Phelan | Jun 15, 2021 | Thought Leadership
Work through these steps to ensure you have the data volume you need without sacrificing accuracy. An unsolicited magazine arrived at our house the other day. It wasn’t the direct-mail version of spam – it was about home building and design, and we’re doing both. And...
by Ryan Phelan | Jun 14, 2021 | Thought Leadership
Losing open tracking will not kill email Especially if Apple’s move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading...
