Award-Winning Email Design in Consumer Engagement

Innovative email design is no longer a luxury — it’s a necessity. Consumers are inundated with emails every day, and brands need the right strategy, design, and execution to get noticed and get results.

Recently, the RPE Origin team won two email design awards for consumer engagement campaigns. In this case study, we take a closer look at what went in to building these two messages. Through this analysis of the interactive sweepstakes email design and a newsletter redesign we demonstrate how to:

• Build trust and create connection through email
• Design with accessibility and ADA compliance in mind always
• Ensure a consistent email experience across all users
• Engage cross-functional teams in the redesign process
• Create beautiful designs that meet compliance requirements

Looking to take your email to the next level?

Download the case study now for a closer look at the process behind these award-winning emails.

What makes an award-winning email design?

An award-winning design isn’t just about looking pretty. It’s also about understanding the brand, the audience, and the goals and working cross-functionally to create an email that gets results.

In these designs, we worked with a client on two projects:

1. An interactive sweepstakes invitation email to show subscribers the wide range of benefits available with their card in a fun and engaging way.
2. A newsletter redesign that transformed it from a standard content push into a branded experience to boost opens, readability, and clicks.

Creating award-winning designs also requires a team that understands how to design and code for a consistent experience across all platforms. This includes mobile, desktop, and coding for screen readers. Yes, ADA compliance and accessibility is possible and important for interactive emails, too!

This case study takes a closer look at the steps involved in creating award-winning email designs that get results.

Download the case study now to learn more.