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Follow the email helpers
"Follow the helpers" Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemicSince I joined this industry 22 years ago, I have been inspired by the willingness of many people to provide direction, advice,...
Clock Ticking Loudly for Bronto Clients
Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...
How Managing Email Deliverability is Like Managing Diabetes…
... And Why Selecting an ESP Based on Deliverability is not Wise Just saw an ad from an email service provider touting its deliverability prowess. The ad, which I’m guessing most of the email marketing community has seen, is BS on stilts. The ESP in question is by far...
BrontoMigration.com Will Help Bronto Customers Manage Platform ‘End of Life’
Longtime Email Veterans Team Up to Advise Users on Next Steps Now that Oracle has announced "End of Life" status for its Bronto email platform, customers who need help figuring out their next steps can call on BrontoMigration.com, a new consulting service staffed by...
Webinar: Holistic Email and RPEOrigin Present: What We’re Watching in 2021
John and I were grateful to join Kath Pay, CEO of the email consultancy Holistic Email Marketing for a discussion on what we are looking for from marketers in 2021! WHEW! We made it. 2020 was an impossible year that we, as marketers, made possible. Pivoting left...
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...
AI Schmay-I; They’re Gonna Hit ‘Send’
So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...
2020 – The year we unlearned everything we learned
Five facts to bear in mind as we prepare for the New Year. Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely...
Introducing EmailGeeks.com, the World’s First Email Focused Jobs Site
Red Pill Email and Origin Email have been part the email community for more than 20 years, and in that time have come to think of the email-marketers as family. Conferences tend to serve as reunions with old friends as much as they serve as business functions. It’s...
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