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It’s time for marketers to lead on AI
AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what...
Enhancing our creativity: RPE Origin acquires LuckyRedPixel
We are thrilled to announce LuckyRedPixel [https://www.luckyredpixel.com/], a premier email-specific design firm, will join RPE Origin following an agreement to acquire the independent agency. This move means our clients will have even greater access to the creativity...
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one MarTech platform to another. Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets. But no...
3 recession-defeating marketing strategies
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...
A human wrote this column
One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...
RPE Origin’s Ryan Phelan named ANA-EEC’s 2023 Email Marketer Thought Leader of the Year
“I’m so honored to be in that class of people who keep working to help our industry as a whole become smarter and more effective,” Phelan said. “At our best, we help each other succeed – which benefits our companies and makes us more valuable employees – and we raise the standards for everything email touches. In other words, we all win when we all do better.”
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier...
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s...
What marketers need to know to prepare for 2023
Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year. Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the...
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