Our Blog
2024 – AI in Email Marketing Research Report
The 4 Minute Email Test
Download this whitepaper.Today's successful email marketers have developed a whole new mindset that looks at email for not just what it can do for the company but how it can serve customers better. Discover whether your company is ready to compete in this new world of...
3 keys for better email engagement in Gmail
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
How to survive (and learn from) email marketing mistakes
Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
RPE Origin names Ryan Phelan CEO
When Ryan Phelan and John Caldwell joined their email agencies to create RPE Origin in 2020, they pooled decades of email experience and a shared focus on helping enterprise companies achieve success in email. Now, after four years of swift growth, RPE Origin has...
2023 – New Research on how Enterprise companies are using AI in email marketing
Download this whitepaper.Artificial intelligence, or AI, has been a regular feature on OnlyInfluencers.com and other forums and people like Chad S. White of Oracle Marketing Consulting, Dr. Matthew Dunn of Campaign Genius, and countless others have shared their wisdom...
Thanks for 25 years in email!
Last week I was carving out time on my calendar to tackle some big projects, and I came across a memo I had entered a long time ago. It was for today, and it marked my 25th anniversary as an email marketer. Wow – 25 years in email! That's practically back to the dawn...
It’s time for marketers to lead on AI
AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what...
Let’s Start Something new
Say Hello!
Drop us a note with what you would like to achieve and we’ll come back to you with great ideas.