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3 recession-defeating marketing strategies
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...
A human wrote this column
One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...
RPE Origin’s Ryan Phelan named ANA-EEC’s 2023 Email Marketer Thought Leader of the Year
“I’m so honored to be in that class of people who keep working to help our industry as a whole become smarter and more effective,” Phelan said. “At our best, we help each other succeed – which benefits our companies and makes us more valuable employees – and we raise the standards for everything email touches. In other words, we all win when we all do better.”
3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier...
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s...
What marketers need to know to prepare for 2023
Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year. Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the...
5 tactics to get the 2023 email marketing funding you deserve
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests. I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday...
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a...
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized...
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