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RPE Origin names Ryan Phelan CEO

RPE Origin names Ryan Phelan CEO

When Ryan Phelan and John Caldwell joined their email agencies to create RPE Origin in 2020, they pooled decades of email experience and a shared focus on helping enterprise companies achieve success in email. Now, after four years of swift growth, RPE Origin has...

Thanks for 25 years in email!

Thanks for 25 years in email!

Last week I was carving out time on my calendar to tackle some big projects, and I came across a memo I had entered a long time ago. It was for today, and it marked my 25th anniversary as an email marketer. Wow – 25 years in email! That's practically back to the dawn...

It’s time for marketers to lead on AI

It’s time for marketers to lead on AI

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I've been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We're not just talking about what...

Enhancing our creativity: RPE Origin acquires LuckyRedPixel

Enhancing our creativity: RPE Origin acquires LuckyRedPixel

We are thrilled to announce LuckyRedPixel [https://www.luckyredpixel.com/], a premier email-specific design firm, will join RPE Origin following an agreement to acquire the independent agency. This move means our clients will have even greater access to the creativity...

3 recession-defeating marketing strategies

3 recession-defeating marketing strategies

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...

A human wrote this column

A human wrote this column

One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...

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