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Losing open tracking will not kill email

Losing open tracking will not kill email

Losing open tracking will not kill emailEspecially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on...

How Do You Define A Thought Leader?

How Do You Define A Thought Leader?

Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses to "Can I pick...

Follow the email helpers

Follow the email helpers

"Follow the helpers" Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemicSince I joined this industry 22 years ago, I have been inspired by the willingness of many people to provide direction, advice,...

Clock Ticking Loudly for Bronto Clients

Clock Ticking Loudly for Bronto Clients

Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...

How Managing Email Deliverability is Like Managing Diabetes…

How Managing Email Deliverability is Like Managing Diabetes…

... And Why Selecting an ESP Based on Deliverability is not Wise Just saw an ad from an email service provider touting its deliverability prowess. The ad, which I’m guessing most of the email marketing community has seen, is BS on stilts. The ESP in question is by far...

Rethinking your strategic planning for 2021

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...

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