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3 email marketing shifts to make in 2023

3 email marketing shifts to make in 2023

Consider making these three major directional changes that could help your email program succeed this year Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier...

4 marketing takeaways from 2022 to help you conquer 2023

4 marketing takeaways from 2022 to help you conquer 2023

Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s...

What marketers need to know to prepare for 2023

What marketers need to know to prepare for 2023

Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year. Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the...

How to make the time to solve marketing problems

How to make the time to solve marketing problems

Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a...

3 ways to avoid email automation breakdowns

3 ways to avoid email automation breakdowns

Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized...

10 questions to ask when auditing your email program

10 questions to ask when auditing your email program

It's time to rethink the email marketing audit. Here's your blueprint for the coming year.   Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. I suggested you take some time off to plan your marketing...

5 steps to mastering the modern Martech landscape

5 steps to mastering the modern Martech landscape

Walk through a step-by-step process to identify the technology vendors that best fit your company's needs. Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and thinking,...

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