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Identifying Client Needs in an Enterprise-Level Healthcare Migration
When a marketing department project expanded to an enterprise-level migration, the RPE Origin team was there to help navigate the process. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization: Assess client needs for...
Using Modular Templates in Email Design
Modular templates within a drag-and-drop email builder empower multiple teams in a single company to build emails quickly while maintaining brand consistency. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization:...
Email accessibility means email for everyone
Creating an email that everybody can read and act on is like installing a ramp next to a staircase. People with limited mobility can use it to get into the building just like those who can walk the stairs. But even people without physical challenges can benefit. Too...
The Hidden Benefits of Accessible Email Design
Approximately 8% of people in the United States have some degree of visual impairment, which can impact their ability to interact with your email. Designing and coding ADA inclusive emails has benefits far beyond simply reaching those with a visual impairment. Learn...
Building Consensus in Selecting and Migrating to a New ESP
A major home décor retailer needed a new email service provider that better fit their needs. Their current process involved multiple platforms pieced together that created a bulky and inconsistent send process for their marketing team and limited access to email...
Confessions from email jail
Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
Global Email Alliance: 4 agency leaders unite for client success
RIVERSIDE, California – Enterprise brands seeking maximum email marketing performance can now call on the Global Email Alliance: four experienced companies with decades of service to the email industry – from strategic direction and creative energy to guidance on...
Transforming Customer Journeys to Increase Engagement
The customer onboarding journey is a critical opportunity for engagement, especially in the financial industry. A nationally known financial institution was experiencing decreased customer engagement and lower card activation rates, and they turned to the RPE Origin...
Uncovering Hidden Challenges: The Value of an ESP Migration Roadmap
Enterprise email migrations are incredibly complex, and anything unexpected during the migration process can cause major business disruptions and increase costs. An ESP Migration Roadmap helps identity potential challenges before the process begins to avoid the...
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