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Follow the email helpers

Follow the email helpers

"Follow the helpers" Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemicSince I joined this industry 22 years ago, I have been inspired by the willingness of many people to provide direction, advice,...

Clock Ticking Loudly for Bronto Clients

Clock Ticking Loudly for Bronto Clients

Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...

How Managing Email Deliverability is Like Managing Diabetes…

How Managing Email Deliverability is Like Managing Diabetes…

... And Why Selecting an ESP Based on Deliverability is not Wise Just saw an ad from an email service provider touting its deliverability prowess. The ad, which I’m guessing most of the email marketing community has seen, is BS on stilts. The ESP in question is by far...

Rethinking your strategic planning for 2021

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...

AI Schmay-I; They’re Gonna Hit ‘Send’

AI Schmay-I; They’re Gonna Hit ‘Send’

So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...

2020 – The year we unlearned everything we learned

2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New Year.   Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely...

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