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Time to Pass the Torch
There are two types of entrepreneurs: Those who can launch a business and take it into the stratosphere (Jeff Bezos, for example), and those who can launch a business but take it only so far.
Making the case for agency partners
Do you have a tax accountant, housekeeper, electrician or plumber on file? All of these services, and many more, are out there for two reasons: You don't have the time to do them. You don't do them as well as someone whose job is built around those skills. We do this...
About emailgeeks Service Mark
#emailgeeks forever! Friends, Here's our response to the "#emailgeeks" confusion and speculation that blew up in the last few days since we announced that we received a service mark for the term "emailgeeks." There's a lot to unpack, and we know you're all busy, so if...
Apple moved to block open tracking. Now what?
For the last few weeks, email marketers have debated about the decision Apple has made to block open tracking. Some have wondered how they’ll be able to optimize send time or send real-time content. Some have debated the merits of open rates as a metric in general....
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy. An unsolicited magazine arrived at our house the other day. It wasn’t the direct-mail version of spam – it was about home building and design, and we’re doing both. And...
Losing open tracking will not kill email
Losing open tracking will not kill emailEspecially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading messages on...
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are...
How Do You Define A Thought Leader?
Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I'm declining to name. The tweeter was one of several responding to another tweet about why he limits responses to "Can I pick...
Follow the email helpers
"Follow the helpers" Email thought leaders give the winning strategies for restarting your email program in the midst of a global pandemicSince I joined this industry 22 years ago, I have been inspired by the willingness of many people to provide direction, advice,...
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