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Got a few minutes? Do a 5-point email audit

Got a few minutes? Do a 5-point email audit

How effective is your email program? Let's walk through a five-point email audit to help you understand what's working and what needs to change. How’s your new year going so far? I hope you came back to work after a break with renewed vigor and optimism. Now is the...

5 steps to building a winning tech project proposal

5 steps to building a winning tech project proposal

Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval. Hey, senior directors of email marketing and people who own email — this column’s for you! And not just for you. It...

Time to Pass the Torch

Time to Pass the Torch

There are two types of entrepreneurs: Those who can launch a business and take it into the stratosphere (Jeff Bezos, for example), and those who can launch a business but take it only so far.

Here’s how marketers get motivated for the new year

Here’s how marketers get motivated for the new year

Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in the new year. Welcome back! The holiday crush is over. You’re at your desk, the year is less than a month old, and I...

Marketers: Where will you be a year from now?

Marketers: Where will you be a year from now?

Three aspects of your career in marketing to think about and maybe change in the New Year. I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch...

Email deserves your respect

Email deserves your respect

Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power. A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said, “Your...

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