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AI Schmay-I; They’re Gonna Hit ‘Send’

AI Schmay-I; They’re Gonna Hit ‘Send’

So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...

2020 – The year we unlearned everything we learned

2020 – The year we unlearned everything we learned

Five facts to bear in mind as we prepare for the New Year.   Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely...

Predictions for holiday 2020 V400.0? Be ready for anything.

Predictions for holiday 2020 V400.0? Be ready for anything.

So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more horrors. And we still have four months to go, bringing with it more hurricanes, the U.S. elections, COVID-19 2.0 and – maybe most...

In the Aftermath of 9/11, Email Shined.

In the Aftermath of 9/11, Email Shined.

Nineteen years ago today, I was on the last PATH train into the World Trade Center from Jersey City, New Jersey. I walked out under the hole caused by the first jet. The area was extremely crowded with people milling around trying to make calls on cell phones that...

Business stress is no excuse to spam.

Business stress is no excuse to spam.

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are...

One Remarkable Thing About Email.

One Remarkable Thing About Email.

Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...

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