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4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s...
What marketers need to know to prepare for 2023
Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year. Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the...
5 tactics to get the 2023 email marketing funding you deserve
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests. I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday...
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a...
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to book a beautiful house on the water for my wife and me and a group of friends. We read the reviews, scrutinized...
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year. Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. I suggested you take some time off to plan your marketing...
5 steps to mastering the modern Martech landscape
Walk through a step-by-step process to identify the technology vendors that best fit your company's needs. Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and thinking,...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few...
The best unsubscribe email is the one you don’t send
If you're still sending unsubscribe confirmations, you're likely just annoying people. Here are some better options for staying in touch. While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened...
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