Our Blog
Navigating the challenges and opportunities of AI & the evolving landscape
The evolving landscape of AI presents both opportunities and challenges for companies of all sizes. AI opens doors and empowers business leaders to fundamentally reshape their business operations, yet there are also potential negative impacts of AI to consider. This...
The 4 Minute Email Test
Today’s successful email marketers have developed a whole new mindset around not only what email can do for the company, but also how it can better serve customers. Our 10-question self-assessment will help you evaluate if your company is ready to compete in this new...
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
Research: The State of the Enterprise Migration Change Decision
In an ideal world, your martech stack runs like a well-oiled machine. In reality, lack of integration across different programs and automations prevents your program from working efficiently. We partnered with Ascend2 to assess the state of technology migration in...
3 keys for better email engagement in Gmail
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
How to survive (and learn from) email marketing mistakes
Learn how to deal with mistakes, analyze what went wrong and move forward from errors while maintaining a candid, accountable team culture.
3 keys for email marketing in 2024: AI, change, learn
Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year.
RPE Origin names Ryan Phelan CEO
When Ryan Phelan and John Caldwell joined their email agencies to create RPE Origin in 2020, they pooled decades of email experience and a shared focus on helping enterprise companies achieve success in email. Now, after four years of swift growth, RPE Origin has...
2023 – New Research on how Enterprise companies are using AI in email marketing
Our need to acquire new tech platforms is rapidly being outpaced by how fast we have to learn aboutthe technology behind each one and the data required to unlock new orchestration. The same is true about artificial intelligence (AI) and generative AI (GenAI). These...
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