We are 


A Person-Focused Full Service Email Agency

Communications evolve, shouldn’t the agency model evolve as well? RPEOrigin pushes the art of marketing evolution by rethinking how an agency partner can best serve the modern marketer. We are built from an  exclusive set of email SME’s that connect digital and data-driven communications together in service to the individual customer and provide the perfect mix of expertise and action for today’s agile, results-driven companies. We are the new face of Red Pill Email and Origin Email and we deliver the best outcomes in the most efficient and effective way possible.

Customer connections used to be so simple…

What we do


Precision Strategies

Consultation, planning and development of connected email marketing solutions that are both sophisticated and practical utilizing 25 years of innovation.

Clever Creative

Design, illustration, animation and layout of evocative communications from boldly original to purposefully derivative. We elevate your vision to reality!

Data Wrangling

Turning data into meaningful tools, insights and analysis to understand, improve and act on customer engagement.

Agnostic View

Extensive RFP, migration and technical experience in the industries leading platforms including SFMC, Epsilon Harmony, Zeta Global, dotdigital, Oracle Marketing Cloud and others.


A Few fun things to know about rpeOrigin

We’re the new face of Red Pill Email and Origin Email! We’ve helped many client partners through successful digital innovations both grand and modest. Companies trust our honest, transparent and scalable approach.

-Ish Projects

Satisfied Clients

Ongoing Projects

Shots of Espresso

What Distinguishes us as Evolved Marketers?

Solid, Sensible Strategy

Highly experienced multi-disciplinary experts apply decades of knowledge to craft solutions that deliver on objectives and exceed expectations.

Dependable, Detailed Delivery

Our thinkers are also our doers, attending to the critical elements that produce executions that are on-vision and operationally sound.

Plug & Perform 

Platform agnostic, platform knowledgeable and scalable to serve anything from an AOR to a “fix it” role with both internal and external marketing partners.

Return On Everything 

Our realistic, low maintenance, high quality operating model has evolved  to provide more bang with less hassle in virtually any application.

Broadcasting was once only a matter of volume…  


Some of the talented team members who turn your vision into reality

Ryan has over two decades focused on driving successful growth strategies for high growth SaaS software and agencies and is a recognized authority on email marketing and noted keynote speaker. Recipient of the 2023 Thought Leader of the Year Award from the ANA.

Ryan Phelan

Managing Partner

Active in email marketing since 1996, John has worked on the agency side, the client side, and as a consultant leading the email community as a noted thought leader.

John Caldwell

CEO & Founder

Jeremy creates in-house solutions from the ground up, including automated list management, custom data transfer applications, and channel dashboards.

Jeremy Grecco


Kelly’s 13+ years experience in digital marketing for Fortune 500 companies includes email programs for retailers, publishers, and large financial services.

Kelly Stephens

VP, Client Services

Patrick has 25+ years experiencing crafting strategies, campaigns and consumer engagements in the ever-evolving world of digital and direct.

Patrick Green

VP Strategy, Data and Creation

Evan has designed and hand-coded thousands of high-impact, interactive, modular email over 15 years, with a special eye for mobile rendering.

Evan Diaz

Chief Creative Officer

Let’s Start Something new
Say Hello!

Drop us a note with what you would like to achieve and we’ll come back to you with great ideas.

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