Whitepapers

Reflections on Email Technology The technology behind email marketing continues to evolve. From the early days of opening emails on desktop computers only to the current and future use of AI and real-time personalization in email, a lot has changed in 20 years. What’s...

Marketing in Mayhem: How to Do More with Less If you're wondering how to market effectively during economic disruption, you're not alone. Tariffs shift without warning. Markets swing. Companies pull back. Consumer confidence fluctuates. And through it all, everyone’s...

Quality Email Design The technology behind email design has changed some in the past 20 years, but not all that much. Brands expect more from their emails, but they don’t always want to invest in the time and skill required for high-quality email design. This...

The email marketing industry has changed a lot in 20 years, and even bigger changes are coming. This whitepaper reflects on 20 years in the email marketing industry, including: Where it all began Rapid growth of email marketing New tools and technologies What’s next...

Every enterprise email marketer needs a strategy in place to ensure good deliverability so their emails reach the inbox consistently. This whitepaper includes strategies and best practices for email deliverability that will help you: Understand the factors that impact...

Approximately 8% of people in the United States have some degree of visual impairment, which can impact their ability to interact with your email. Designing and coding ADA inclusive emails has benefits far beyond simply reaching those with a visual impairment. Learn...

The evolving landscape of AI presents both opportunities and challenges for companies of all sizes. AI opens doors and empowers business leaders to fundamentally reshape their business operations, yet there are also potential negative impacts of AI to consider. This...