Whitepapers
Informative Perspectives from Seasoned Experts
The Next Age of Email Marketing
The email marketing industry has changed a lot in 20 years, and even bigger changes are coming. This whitepaper reflects on 20 years in the email marketing industry, including: Where it all began Rapid growth of email marketing New tools and technologies What’s next...
Mastering Email Deliverability: Strategies and Best Practices
Every enterprise email marketer needs a strategy in place to ensure good deliverability so their emails reach the inbox consistently. This whitepaper includes strategies and best practices for email deliverability that will help you: Understand the factors that impact...
Holiday Email Marketing Survival Guide for Large Senders
The holiday season is upon us, and email marketers everywhere are bracing for the months ahead. While many thrive on the energy and excitement of this season, others find themselves struggling to keep up with the demands. This guide includes tips to help email...
The Hidden Benefits of Accessible Email Design & Compliance
Approximately 8% of people in the United States have some degree of visual impairment, which can impact their ability to interact with your email. Designing and coding ADA inclusive emails has benefits far beyond simply reaching those with a visual impairment. Learn...
Understanding the Corporate Implications of AI & the Evolving Landscape
The evolving landscape of AI presents both opportunities and challenges for companies of all sizes. AI opens doors and empowers business leaders to fundamentally reshape their business operations, yet there are also potential negative impacts of AI to consider. This...
The 4 Minute Email Test for Large Senders
Today’s successful email marketers have developed a whole new mindset around not only what email can do for the company, but also how it can better serve customers. Our 10-question self-assessment will help you evaluate if your company is ready to compete in this new...
Research: The State of the Enterprise Migration Change Decision
In an ideal world, your martech stack runs like a well-oiled machine. In reality, lack of integration across different programs and automations prevents your program from working efficiently. We partnered with Ascend2 to assess the state of technology migration in...
2023 – New Research on how Enterprise companies are using AI in email marketing
Our need to acquire new tech platforms is rapidly being outpaced by how fast we have to learn aboutthe technology behind each one and the data required to unlock new orchestration. The same is true about artificial intelligence (AI) and generative AI (GenAI). These...
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