Case Studies

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Make the Case for Investing in Email Marketing

Make the Case for Investing in Email Marketing

Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...

Using Modular Templates in Email Design

Using Modular Templates in Email Design

Modular templates within a drag-and-drop email builder empower multiple teams in a single company to build emails quickly while maintaining brand consistency. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization:...

10 steps to more accessible email

10 steps to more accessible email

Getting started with accessibility means rethinking many parts of your email templates and how you manage your email creation process. They also have a bonus: The time you invest now in making your emails more accessible will give all of your readers a better email...

Building Consensus in Selecting and Migrating to a New ESP

Building Consensus in Selecting and Migrating to a New ESP

A major home décor retailer needed a new email service provider that better fit their needs. Their current process involved multiple platforms pieced together that created a bulky and inconsistent send process for their marketing team and limited access to email...

Transforming Customer Journeys to Increase Engagement

Transforming Customer Journeys to Increase Engagement

The customer onboarding journey is a critical opportunity for engagement, especially in the financial industry. A nationally known financial institution was experiencing decreased customer engagement and lower card activation rates, and they turned to the RPE Origin...

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