Time to Pass the Torch

Time to Pass the Torch

There are two types of entrepreneurs: Those who can launch a business and take it into the stratosphere (Jeff Bezos, for example), and those who can launch a business but take it only so far. The latter is vastly more common than the former. Among the latter, there...
Clock Ticking Loudly for Bronto Clients

Clock Ticking Loudly for Bronto Clients

Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...
One Remarkable Thing About Email.

One Remarkable Thing About Email.

Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...