It’s time to return to “normal” messaging

It’s time to return to “normal” messaging

But bring the lessons learned over the last year with you. Things feel as if they’re changing. My wife and I went out to dinner recently, the first time in over a year. It was an amazing experience and one step closer to acting like normal. Just having somebody else...
How Do You Define A Thought Leader?

How Do You Define A Thought Leader?

Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I’m declining to name. The tweeter was one of several responding to another tweet about why he limits responses to...
Marketing is more than KPIs, it’s service

Marketing is more than KPIs, it’s service

We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders...