Business stress is no excuse to spam.

Business stress is no excuse to spam.

by | Aug 8, 2020 | Hollywood

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are...
One Remarkable Thing About Email.

One Remarkable Thing About Email.

by | Aug 5, 2020 | Hollywood

Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...