The Power of the Email Marketing Community

The Power of the Email Marketing Community

by | Nov 12, 2025 | Blog

As we celebrate more than 20 years of RPE Origin, I want to take a moment to thank the entire email marketing community that has supported us through every chapter of this journey. Nearly 30 years ago, I began my career in email marketing not knowing that it would...
What’s your Cyber 6 strategy?

What’s your Cyber 6 strategy?

by | Oct 27, 2025 | Blog

Are you up for a new twist in your holiday email marketing strategy this year? You don’t have to replace your entire holiday marketing plan. But I have an idea you can use to build engagement and conversions on the long shopping weekend that begins on...
Using AI to Target Marketing Emails at Scale

Using AI to Target Marketing Emails at Scale

by | Oct 24, 2025 | Blog

Email marketing remains one of the most powerful channels for customer engagement, but only when it’s executed with precision, especially at the enterprise email marketing level. While targeting and personalizing emails has long been a strategy for enterprise...
4 Fall Email Marketing Tips to Boost Q4

4 Fall Email Marketing Tips to Boost Q4

by | Oct 22, 2025 | Blog

Fall is more than the few weeks squeezed between back-to-school spending and the holiday shopping avalanche. Fall is your time to keep customers focused on your brand’s value and to build trust and momentum for holiday shopping. Campaigns that capitalize on...
Smarter Email Analytics: Unlocking Insights with AI

Smarter Email Analytics: Unlocking Insights with AI

by | Oct 16, 2025 | Blog

Email marketers have long measured success through email marketing data like open rates, click-throughs, conversions, and unsubscribes. These basic email analytics provide a baseline for how an email program is doing, but they rarely tell the full story of how or,...