3 recession-defeating marketing strategies

3 recession-defeating marketing strategies

by | Mar 22, 2023 | Thought Leadership

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...
A human wrote this column

A human wrote this column

by | Mar 6, 2023 | Thought Leadership

One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...