Let’s go shopping — for more and better data

Let’s go shopping — for more and better data

by | Jun 15, 2021 | Uncategorized

Work through these steps to ensure you have the data volume you need without sacrificing accuracy. An unsolicited magazine arrived at our house the other day. It wasn’t the direct-mail version of spam – it was about home building and design, and we’re doing both. And...
Losing open tracking will not kill email

Losing open tracking will not kill email

by | Jun 14, 2021 | Thought Leadership

Losing open tracking will not kill email Especially if Apple’s move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading...
I got mansplained and it changed my marketing

I got mansplained and it changed my marketing

by | Jun 4, 2021 | Uncategorized

We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. This column will be tough for me to write because, after 20 years of being in marketing,...