How Do You Define A Thought Leader?

How Do You Define A Thought Leader?

Twitter is a funny place. I was cruising around it about a month ago when I came across a series of tweets by someone in our industry whom I’m declining to name. The tweeter was one of several responding to another tweet about why he limits responses to...
Clock Ticking Loudly for Bronto Clients

Clock Ticking Loudly for Bronto Clients

Whether they know it or not, Bronto Software clients just got a proverbial fire lit under them. Bronto’s parent company, Oracle Netsuite, announced recently it had put the email marketing platform on “end-of-life” status and that it would end support for it on May 31,...
Rethinking your strategic planning for 2021

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...
AI Schmay-I; They’re Gonna Hit ‘Send’

AI Schmay-I; They’re Gonna Hit ‘Send’

So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...