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5 steps to mastering the modern Martech landscape

5 steps to mastering the modern Martech landscape

by Ryan Phelan | Mar 3, 2022 | Uncategorized

Walk through a step-by-step process to identify the technology vendors that best fit your company’s needs. Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

by Ryan Phelan | Mar 3, 2022 | Uncategorized

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few...
The best unsubscribe email is the one you don’t send

The best unsubscribe email is the one you don’t send

by Ryan Phelan | Feb 20, 2022 | Uncategorized

If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Here are some better options for staying in touch. While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I...
5 steps to mastering the modern Martech landscape

The business stats you must have on instant recall

by Ryan Phelan | Feb 11, 2022 | Uncategorized

Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I re-entered the job market in the past, updating my resume was one of the first things I did. I am a numbers guy,...
4 questions to launch your data-driven email strategy

4 questions to launch your data-driven email strategy

by Ryan Phelan | Feb 6, 2022 | Uncategorized

Pondering bringing in additional data sources to enhance your email program? Here’s some advice on getting started. I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register...
5 tips for successfully switching email service providers

5 tips for successfully switching email service providers

by RPE_Admin | Feb 5, 2022 | Uncategorized

Moving to a new vendor can be complex. But with some help, you can make a smoother migration. Back in July, I packed up my house and moved everything to my new place. Moving is always a slog, but I’ve done it so often that I can do it on autopilot: Throw this out,...
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