John and I were grateful to join Kath Pay, CEO of the email consultancy Holistic Email Marketing for a discussion on what we are looking for from marketers in 2021! WHEW! We made it. 2020 was an impossible year that we, as marketers, made possible. Pivoting left...
How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...
So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...
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