Rethinking your strategic planning for 2021

Rethinking your strategic planning for 2021

How to change your approach to strategic planning in this fast-moving business environment. Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I...
AI Schmay-I; They’re Gonna Hit ‘Send’

AI Schmay-I; They’re Gonna Hit ‘Send’

So apparently AI is the shiny new thing that will revolutionize email. Don’t get me wrong. I like shiny new things as much as the next guy and am all for turbo-charging email programs. But every time I read about shiny new marketing objects, I think back to the...