Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make more money...
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. This month I’m going to deviate from my regular series and talk up the Periodic Table of Email from...
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.