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5 steps to mastering the modern Martech landscape

5 steps to mastering the modern Martech landscape

by Ryan Phelan | Mar 3, 2022 | Uncategorized

Walk through a step-by-step process to identify the technology vendors that best fit your company’s needs. Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

by Ryan Phelan | Mar 3, 2022 | Uncategorized

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few...

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