Here’s how to build on your email success

Here’s how to build on your email success

How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic conversations with clients focus on avoiding failure: how to “fail fast,” recover from failure, see failure coming and recover from...
Making the case for agency partners

Making the case for agency partners

Do you have a tax accountant, housekeeper, electrician or plumber on file?  All of these services, and many more, are out there for two reasons: You don’t have the time to do them. You don’t do them as well as someone whose job is built around those...