How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic conversations with clients focus on avoiding failure: how to “fail fast,” recover from failure, see failure coming and recover from...
How to diagnose if you’re wasting your time chasing the bright-and-shiny. One of the issues email marketers face is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what. None of us is immune to the rush of discovering a tool...
Do you have a tax accountant, housekeeper, electrician or plumber on file? All of these services, and many more, are out there for two reasons: You don’t have the time to do them. You don’t do them as well as someone whose job is built around those...
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.