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Brand equity: Does your email build it up or tear it down?

Brand equity: Does your email build it up or tear it down?

by Ryan Phelan | Feb 3, 2022 | Uncategorized

Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical...
Got a few minutes? Do a 5-point email audit

Got a few minutes? Do a 5-point email audit

by Ryan Phelan | Jan 31, 2022 | Thought Leadership

How effective is your email program? Let’s walk through a five-point email audit to help you understand what’s working and what needs to change. How’s your new year going so far? I hope you came back to work after a break with renewed vigor and optimism....
Is your marketing department the ‘useful idiot’ of your business?

Is your marketing department the ‘useful idiot’ of your business?

by Ryan Phelan | Jan 29, 2022 | Uncategorized

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. As an email strategist and fractional CMO, I’m...
5 steps to building a winning tech project proposal

5 steps to building a winning tech project proposal

by Ryan Phelan | Jan 15, 2022 | Uncategorized

Being successful with martech is about more than technology. Here’s how to propose a convincing tech development plan and build consensus for approval. Hey, senior directors of email marketing and people who own email — this column’s for you! And not just for...
Get your email marketing program back on track by reviewing the basics

Get your email marketing program back on track by reviewing the basics

by Ryan Phelan | Jan 7, 2022 | Uncategorized

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I spent some quality time recently with both clients and email marketers...
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