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4 tips for helping your email marketing team stay organized

4 tips for helping your email marketing team stay organized

by Ryan Phelan | Nov 15, 2024 | Blog, Thought Leadership

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your...
Stop insulting your audience with this email behavior

Stop insulting your audience with this email behavior

by Ryan Phelan | Oct 14, 2024 | Blog, Thought Leadership

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about...
Make the Case for Investing in Large Scale Email Marketing

Make the Case for Investing in Large Scale Email Marketing

by Ryan Phelan | Sep 27, 2024 | Blog, Case Studies, Thought Leadership

Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...
If I could double your email revenue, would you listen to me?

If I could double your email revenue, would you listen to me?

by Ryan Phelan | Sep 24, 2024 | Blog, Thought Leadership

Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end,...
How to gear up email for a strong finish to 2024

How to gear up email for a strong finish to 2024

by Ryan Phelan | Aug 14, 2024 | Blog, Thought Leadership

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for and what we can do to help. After the call,...
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