Thought Leadership Archives

A human wrote this column

by Ryan Phelan | Mar 6, 2023 | Thought Leadership

One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...

RPE Origin’s Ryan Phelan named ANA-EEC’s 2023 Email Marketer Thought Leader of the Year

by John Caldwell | Feb 8, 2023 | Thought Leadership

RPE Origin Managing Partner Ryan Phelan has been named Email Marketer Thought Leader of the Year by the Association of National Advertising’s Email Excellence Center. “Ryan has been a key leader, and a top contributor in the space since we launched the ANA’s...

10 questions to ask when auditing your email program

by Ryan Phelan | Aug 18, 2022 | Thought Leadership

It’s time to rethink the email marketing audit. Here’s your blueprint for the coming year. Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. I suggested you take some time off to plan your...

Got a few minutes? Do a 5-point email audit

by Ryan Phelan | Jan 31, 2022 | Thought Leadership

How effective is your email program? Let’s walk through a five-point email audit to help you understand what’s working and what needs to change. How’s your new year going so far? I hope you came back to work after a break with renewed vigor and optimism....

Apple moved to block open tracking. Now what?

by Ryan Phelan | Jul 12, 2021 | Thought Leadership, Uncategorized

For the last few weeks, email marketers have debated about the decision Apple has made to block open tracking. Some have wondered how they’ll be able to optimize send time or send real-time content. Some have debated the merits of open rates as a metric in general....

Losing open tracking will not kill email

by Ryan Phelan | Jun 14, 2021 | Thought Leadership

Losing open tracking will not kill email Especially if Apple’s move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading...