Thought Leadership- Page 2 of 3

2023 – New Research on how Enterprise companies are using AI in email marketing

by RPE Origin | Sep 12, 2023 | Thought Leadership, Whitepapers

Our need to acquire new tech platforms is rapidly being outpaced by how fast we have to learn aboutthe technology behind each one and the data required to unlock new orchestration. The same is true about artificial intelligence (AI) and generative AI (GenAI). These...

It’s time for marketers to lead on AI

by Ryan Phelan | May 26, 2023 | Thought Leadership

AI and its associated technologies like ChatGPT have been major discussion topics at the martech conferences I’ve been to this year, not just on the stages but in conversations after sessions and during all the networking sessions. We’re not just talking...

3 recession-defeating marketing strategies

by Ryan Phelan | Mar 22, 2023 | Thought Leadership

Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties. At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed...

A human wrote this column

by Ryan Phelan | Mar 6, 2023 | Thought Leadership

One thing I love about life post-COVID is that I get to go to conferences and see lots of people, many of whom have become family after 25 years. If you get an opportunity to attend an industry conference, I hope you go. Connect with friends. Share drinks together and...

RPE Origin’s Ryan Phelan named ANA-EEC’s 2023 Email Marketer Thought Leader of the Year

by John Caldwell | Feb 8, 2023 | Thought Leadership

RPE Origin Managing Partner Ryan Phelan has been named Email Marketer Thought Leader of the Year by the Association of National Advertising’s Email Excellence Center. “Ryan has been a key leader, and a top contributor in the space since we launched the ANA’s...

10 questions to ask when auditing your email program

by Ryan Phelan | Aug 18, 2022 | Thought Leadership

It’s time to rethink the email marketing audit. Here’s your blueprint for the coming year. Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. I suggested you take some time off to plan your...