Thought Leadership- Page 2 of 6

Why marketing success requires failure (and how to handle it)

by Ryan Phelan | Mar 13, 2025 | Blog, Thought Leadership

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of...

3 reasons the ‘Do You Want to Hear From Us’ email must die

by RPE Origin | Feb 19, 2025 | Blog, Thought Leadership

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene...

Why smart marketers should front-load spending in 2025

by Ryan Phelan | Jan 24, 2025 | Blog, Thought Leadership

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether marketers are even using CDPs — some things are new, but many of them...

What every marketer should watch for in 2025

by Ryan Phelan | Dec 13, 2024 | Blog, Thought Leadership

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and...

4 tips for helping your email marketing team stay organized

by Ryan Phelan | Nov 15, 2024 | Blog, Thought Leadership

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your...

Stop insulting your audience with this email behavior

by Ryan Phelan | Oct 14, 2024 | Blog, Thought Leadership

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about...