Getting the big picture for the future of email

Getting the big picture for the future of email

by | Oct 8, 2021 | Uncategorized

The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. This month I’m going to deviate from my regular series and talk up the  Periodic Table of Email from...
Here’s how to build on your email success

Here’s how to build on your email success

by | Sep 4, 2021 | Uncategorized

How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic conversations with clients focus on avoiding failure: how to “fail fast,” recover from failure, see failure coming and recover from...
In a summer lull with your email marketing?

In a summer lull with your email marketing?

by | Jul 31, 2021 | Uncategorized

Now is the time to check your program metrics and get your holiday planning on track. I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good...