Uncategorized Archives

Here’s how marketers get motivated for the new year

by Ryan Phelan | Jan 1, 2022 | Uncategorized

Analyze your numbers, goals, strategies and tactics because it’s important to document why you succeeded or failed in order to find improvements in the new year. Welcome back! The holiday crush is over. You’re at your desk, the year is less than a month old, and...

Marketers: Where will you be a year from now?

by Ryan Phelan | Dec 22, 2021 | Uncategorized

Three aspects of your career in marketing to think about and maybe change in the New Year. I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch...

Email marketers: Keep growing, but also take the time to teach others

by Ryan Phelan | Dec 18, 2021 | Uncategorized

Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing...

Email deserves your respect

by Ryan Phelan | Nov 17, 2021 | Uncategorized

Email is hardly the newest marketing channel around, but it shouldn’t be treated like a commodity. Respect its power. A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said,...

Moving holiday email campaigns over the finish line

by Ryan Phelan | Nov 7, 2021 | Uncategorized

It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do with the...

Email M&A is seeing a surge

by Ryan Phelan | Oct 28, 2021 | Uncategorized

Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...