Uncategorized- Page 3 of 8

5 tips for successfully switching email service providers

by RPE Origin | Feb 5, 2022 | Uncategorized

Moving to a new vendor can be complex. But with some help, you can make a smoother migration. Back in July, I packed up my house and moved everything to my new place. Moving is always a slog, but I’ve done it so often that I can do it on autopilot: Throw this out,...

Brand equity: Does your email build it up or tear it down?

by Ryan Phelan | Feb 3, 2022 | Uncategorized

Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical...

Is your marketing department the ‘useful idiot’ of your business?

by Ryan Phelan | Jan 29, 2022 | Uncategorized

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. As an email strategist and fractional CMO, I’m...

5 steps to building a winning tech project proposal

by Ryan Phelan | Jan 15, 2022 | Uncategorized

Being successful with martech is about more than technology. Here’s how to propose a convincing tech development plan and build consensus for approval. Hey, senior directors of email marketing and people who own email — this column’s for you! And not just for...

Get your email marketing program back on track by reviewing the basics

by Ryan Phelan | Jan 7, 2022 | Uncategorized

Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I spent some quality time recently with both clients and email marketers...

Here’s how marketers get motivated for the new year

by Ryan Phelan | Jan 1, 2022 | Uncategorized

Analyze your numbers, goals, strategies and tactics because it’s important to document why you succeeded or failed in order to find improvements in the new year. Welcome back! The holiday crush is over. You’re at your desk, the year is less than a month old, and...