So many unprecedented things have happened in 2020 that I’m afraid to start listing them in case that unlocks a portal to even more horrors. And we still have four months to go, bringing with it more hurricanes, the U.S. elections, COVID-19 2.0 and – maybe most...
Nineteen years ago today, I was on the last PATH train into the World Trade Center from Jersey City, New Jersey. I walked out under the hole caused by the first jet. The area was extremely crowded with people milling around trying to make calls on cell phones that...
Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are...
Email has been called the most powerful direct marketing channel ever created, which is true. But there’s one striking difference between the email marketing community and the rest of direct marketing. Direct marketers have been historically notoriously stingy with...
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