COVID Archives

It’s time to return to “normal” messaging

by Ryan Phelan | Apr 29, 2021 | COVID

But bring the lessons learned over the last year with you. Things feel as if they’re changing. My wife and I went out to dinner recently, the first time in over a year. It was an amazing experience and one step closer to acting like normal. Just having somebody else...

Trying to market during this uncertain holiday season? Stay focused on the job in front of you

by Ryan Phelan | Nov 24, 2020 | COVID

What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong. This year has been, by all accounts, a mess. It began well enough. But, here in the United States, 2020 began to go off the rails not...

Here’s how email marketers can stay sane amid this holiday season’s uncertainty

by Ryan Phelan | Oct 21, 2020 | COVID

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing...

Rethinking progressive profiling to find out what’s happening with your customers now

by Ryan Phelan | Jul 17, 2020 | COVID

Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis. Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and I had...

Agile marketing in the era of COVID-19, BLM and recession

by Ryan Phelan | Jun 16, 2020 | COVID, Uncategorized

Companies must define who they are, what they stand for, what the company’s brand equity is and how it will leverage that in the current economy. A good friend asked me an interesting question the other day: How can a company in the email space build equity in...

Marketing’s new challenge: Moving to the next normal

by Ryan Phelan | May 18, 2020 | COVID

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was...