RPE Origin
  • About Us
    • About RPE Origin
    • Global Email Alliance
    • Meet the Team
    • Join us
  • Services
    • How We Help
    • Email & CRM
    • Integrations & Migrations
    • RFP Management
    • Creative & Design
    • Motion Graphics
    • Production Support
    • Consulting
    • AI Services
  • Events Calendar
  • Resources
    • Blog
    • Case Studies
    • Whitepapers
  • Contact Us
Select Page
5 steps to mastering the modern Martech landscape

5 steps to mastering the modern Martech landscape

by Ryan Phelan | Mar 3, 2022 | Uncategorized

Walk through a step-by-step process to identify the technology vendors that best fit your company’s needs. Choosing a technology partner used to be easy. I can remember looking at Scott Brinker’s first map of the marketing technology landscape in 2011 and...
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

Your abandoned-cart email program is valuable to your bottom line, don’t neglect it

by Ryan Phelan | Mar 3, 2022 | Uncategorized

To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a client’s email program recently, I noticed that the company had not updated its abandoned-cart program for a few...
The best unsubscribe email is the one you don’t send

The best unsubscribe email is the one you don’t send

by Ryan Phelan | Feb 20, 2022 | Uncategorized

If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Here are some better options for staying in touch. While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I...
5 steps to mastering the modern Martech landscape

The business stats you must have on instant recall

by Ryan Phelan | Feb 11, 2022 | Uncategorized

Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I re-entered the job market in the past, updating my resume was one of the first things I did. I am a numbers guy,...
4 questions to launch your data-driven email strategy

4 questions to launch your data-driven email strategy

by Ryan Phelan | Feb 6, 2022 | Uncategorized

Pondering bringing in additional data sources to enhance your email program? Here’s some advice on getting started. I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register...
« Older Entries
Next Entries »

Recent Posts

  • Award-Winning Email Design in Consumer Engagement
  • Image-Only Emails: Bad for the Inbox, Worse for the Bottom Line
  • Reflections on Email Technology
  • Leading Your Enterprise Through Economic Disruption: 10 Key Actions
  • Text and Image Balance in Email: Why It Matters (and Always Has)

Recent Comments

  • Remy Bergsma on Time to Pass the Torch
  • Spencer Kollas on Time to Pass the Torch
  • Stefan Eyram on Time to Pass the Torch
  • Janet on Time to Pass the Torch
  • Lisa on Time to Pass the Torch

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • September 2023
  • August 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • July 2021
  • June 2021
  • April 2021
  • March 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • March 2019
  • January 2019
  • November 2018
  • July 2018

Recent Posts

  • Award-Winning Email Design in Consumer Engagement
  • Image-Only Emails: Bad for the Inbox, Worse for the Bottom Line
  • Reflections on Email Technology

  • X
  • LinkedIn
  • RSS
Manage Cookie Consent
We use cookies to optimize our website and our service.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}