What to Optimize Before Q4

What to Optimize Before Q4

6 key email programs to optimize before Q4 We’re a few weeks away from Oct. 1. Has your Q4 email marketing strategy planning kicked in yet? Before you turn everything over to holiday campaign planning, take time now to review six email programs that run in the...
Journeys: The Foundation of a Successful Email Program

Journeys: The Foundation of a Successful Email Program

I just came back from a journey. I adopted a 100-pound standard poodle in Palm Springs, Ca., and drove him back to my home in Dallas. The trip took my co-driver and me 20 hours over two days. But we didn’t just jump into the car with Luca and all of his...