Confessions from email jail

Confessions from email jail

by | Jun 13, 2024 | Thought Leadership

What’s on your email rap sheet? In my last MarTech column, “Stop! Or go directly to email jail,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building...
3 keys for better email engagement in Gmail

3 keys for better email engagement in Gmail

by | Mar 25, 2024 | Thought Leadership

Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary...

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