Business stress is no excuse to spam.

Business stress is no excuse to spam.

by | Aug 8, 2020 | Hollywood

Whenever I think I’ve seen it all after 20+ years as an email professional, a brand does something to surprise me – and often not in a good way. As we work our way through the COVID-19 experience, companies are striving for revenue any which way they can. Most are...
Marketing’s new challenge: Moving to the next normal

Marketing’s new challenge: Moving to the next normal

by | May 18, 2020 | COVID

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was...