Losing open tracking will not kill email

Losing open tracking will not kill email

by | Jun 14, 2021 | Thought Leadership

Losing open tracking will not kill email Especially if Apple’s move prompts marketers to focus on more relevant metrics, and the message itself. ICYMI, Apple will block tracking pixels, IP addresses and cache images for its Apple Mail email users reading...
I got mansplained and it changed my marketing

I got mansplained and it changed my marketing

by | Jun 4, 2021 | Uncategorized

We need to think seriously about imagery, messaging and team roles in how we communicate with customers, coworkers and vendors. Here are three ways to start that process. This column will be tough for me to write because, after 20 years of being in marketing,...
iOS 15 is out, but marketers can shake off the loss of email open rates

It’s time to return to “normal” messaging

by | Apr 29, 2021 | COVID

But bring the lessons learned over the last year with you. Things feel as if they’re changing. My wife and I went out to dinner recently, the first time in over a year. It was an amazing experience and one step closer to acting like normal. Just having somebody else...