Blog Archives

Time for your 2025 holiday marketing performance review (10-point checklist included!)

by Ryan Phelan | Jan 9, 2026 | Blog

What do Spotify Wrapped and your holiday marketing performance review have in common? Both use data to tell a compelling and highly personal story. What’s more, the data in each can reveal insights you never would have expected. If you use Spotify, you know that...

The 6 Q5 Email Marketing Strategies Nobody Else is Talking About (Yet)

by Ryan Phelan | Dec 22, 2025 | Blog

What’s your Q5 email marketing strategy? If your answer is “Huh?,” or “Um-m-m …,” or even “We’re promoting our after-Christmas sale going on, and I’m going on vacation,” this post is for you. The time between Christmas and New Year’s Day, and even a week or two into...

The Three Forces Reshaping Marketing Technology

by Ryan Phelan | Dec 2, 2025 | Blog

Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026. Ryan Phelan on November 20, 2025 at 8:38 am | Reading time: 7 minutes I just got back from visiting a friend — a 9-hour drive each way. As I often do on...

The Power of the Email Marketing Community

by John Caldwell | Nov 12, 2025 | Blog

As we celebrate more than 20 years of RPE Origin, I want to take a moment to thank the entire email marketing community that has supported us through every chapter of this journey. Nearly 30 years ago, I began my career in email marketing not knowing that it would...

How to Get the Email Marketing Budget You Deserve in 2026

by Ryan Phelan | Oct 31, 2025 | Blog

As if holiday email campaign planning wasn’t tough enough, Q4 is also email marketing budget season. No pressure there! Today, economic changes inside and beyond your company can bring more challenges. You probably need to rethink your marketing budget planning...

What’s your Cyber 6 strategy?

by Ryan Phelan | Oct 27, 2025 | Blog

Are you up for a new twist in your holiday email marketing strategy this year? You don’t have to replace your entire holiday marketing plan. But I have an idea you can use to build engagement and conversions on the long shopping weekend that begins on...