A new KPI for marketers: Humanity

A new KPI for marketers: Humanity

Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington,...
4 1/2 predictions for marketers in 2019

4 1/2 predictions for marketers in 2019

Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year. The internet is replete with predictions of what’s going to happen in the coming year. I usually don’t put much stock in them...