Marketing’s new challenge: Moving to the next normal

Marketing’s new challenge: Moving to the next normal

You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was...
A new KPI for marketers: Humanity

A new KPI for marketers: Humanity

Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness. I’m worried. I see the news every day, covering what’s happening in New York, Chicago, Washington,...