Email M&A is seeing a surge

Email M&A is seeing a surge

by | Oct 28, 2021 | Uncategorized

Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...
Getting the big picture for the future of email

Getting the big picture for the future of email

by | Oct 8, 2021 | Uncategorized

The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. This month I’m going to deviate from my regular series and talk up the  Periodic Table of Email from...
Here’s how to build on your email success

Here’s how to build on your email success

by | Sep 4, 2021 | Uncategorized

How you manage your wins is just as important as managing failure if you want your email program to keep growing. Many of my strategic conversations with clients focus on avoiding failure: how to “fail fast,” recover from failure, see failure coming and recover from...