Building a Holiday Email Marketing Strategy

Building a Holiday Email Marketing Strategy

by | Sep 26, 2025 | Whitepapers

Email marketers are feeling the heat, and it’s not just from the summer sun. Q3 is the ideal time to start planning for the 2025 holiday email marketing season. A third or more of shoppers are already in the market hunting for gift ideas and the best bargains....
Email in CRM: The Rise of the Customer Journey

Email in CRM: The Rise of the Customer Journey

by | Sep 19, 2025 | Whitepapers

Email has come a long way from clunky, one-size-fits-all blasts. Today, it’s one of the most personal, powerful, and strategic tools in your CRM toolkit. In this white paper, the RPE Origin team reflects on two decades of progress and looks ahead to where email in CRM...
Reflections on Email Technology

Reflections on Email Technology

by | Jun 16, 2025 | Whitepapers

Reflections on Email Technology The technology behind email marketing continues to evolve. From the early days of opening emails on desktop computers only to the current and future use of AI and real-time personalization in email, a lot has changed in 20 years. What’s...
Do More With Less

Do More With Less

by | Jun 10, 2025 | Whitepapers

Marketing in Mayhem: How to Do More with Less If you’re wondering how to market effectively during economic disruption, you’re not alone. Tariffs shift without warning. Markets swing. Companies pull back. Consumer confidence fluctuates. And through it all,...
Quality Email Design Always Wins

Quality Email Design Always Wins

by | Jun 4, 2025 | Whitepapers

Quality Email Design The technology behind email design has changed some in the past 20 years, but not all that much. Brands expect more from their emails, but they don’t always want to invest in the time and skill required for high-quality email design. This...