Blog Archives

Stop insulting your audience with this email behavior

by Ryan Phelan | Oct 14, 2024 | Blog, Thought Leadership

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about...

Make the Case for Investing in Large Scale Email Marketing

by Ryan Phelan | Sep 27, 2024 | Blog, Case Studies, Thought Leadership

Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...

If I could double your email revenue, would you listen to me?

by Ryan Phelan | Sep 24, 2024 | Blog, Thought Leadership

Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end,...

Email for everyone: How RPE Origin makes accessibility work

by RPE Origin | Sep 1, 2024 | Blog, Thought Leadership

Email accessibility isn’t a “nice to have” feature in your email messages. For many companies, it’s a legal requirement. If your emails are not accessible to people with physical or cognitive limitations or disorders, you can be vulnerable to...

10 Steps to Email Compliance of ADA Requirements for Enterprise Organizations

by RPE Origin | Aug 24, 2024 | Blog, Case Studies, Thought Leadership

Getting started with accessibility means rethinking many parts of your email templates and how you manage your email creation process. They also have a bonus: The time you invest now in making your emails more accessible will give all of your readers a better email...

How to gear up email for a strong finish to 2024

by Ryan Phelan | Aug 14, 2024 | Blog, Thought Leadership

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for and what we can do to help. After the call,...