Using AI to Target Marketing Emails at Scale

Using AI to Target Marketing Emails at Scale

Email marketing remains one of the most powerful channels for customer engagement, but only when it’s executed with precision, especially at the enterprise email marketing level. While targeting and personalizing emails has long been a strategy for enterprise...
4 Fall Email Marketing Tips to Boost Q4

4 Fall Email Marketing Tips to Boost Q4

Fall is more than the few weeks squeezed between back-to-school spending and the holiday shopping avalanche. Fall is your time to keep customers focused on your brand’s value and to build trust and momentum for holiday shopping. Campaigns that capitalize on...
Smarter Email Analytics: Unlocking Insights with AI

Smarter Email Analytics: Unlocking Insights with AI

Email marketers have long measured success through email marketing data like open rates, click-throughs, conversions, and unsubscribes. These basic email analytics provide a baseline for how an email program is doing, but they rarely tell the full story of how or,...
AI in email marketing strategy

AI in email marketing strategy

Top 3 Uses for AI in Email Marketing and How to Use Them (Download the Guide) You probably know this already, but we’re going to say it again: Using AI in email marketing strategy can produce much more than subject lines and message copy! Generative AI for email...
Best Practices for Email Design and Layout

Best Practices for Email Design and Layout

Effective email marketing requires a balance of compelling copy, high-quality graphics, and coding that ensures your email looks great in the inbox. For enterprise-level companies, best practices for email design go beyond the basics to also include clear brand...