Email deserves your respect

Email deserves your respect

Email is hardly the newest marketing channel around, but it shouldn’t be treated like a commodity. Respect its power. A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said,...
Email M&A is seeing a surge

Email M&A is seeing a surge

Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...