Whitepapers Archives

What’s your Q5 email marketing strategy?

by Ryan Phelan | Dec 18, 2025 | Whitepapers

If you’re like most email marketers, your answer might be, “I need a Q5 email marketing strategy?” We get it! After the big push to launch all of your holiday email marketing campaigns, you’re probably looking for some breathing room in the post-holiday weeks before...

Common Mistakes in Enterprise Email Marketing (And How to Fix Them)

by Jeremy Grecco | Dec 15, 2025 | Whitepapers

Even the most experienced marketing teams can make missteps that weaken engagement and reduce ROI. In the fast-paced world of enterprise email marketing, outdated design practices, neglected automations, or poor segmentation can erode performance over time. ...

Using AI to Target Marketing Emails: Reach the Right Audience Every Time

by Lisa Buljan | Oct 20, 2025 | Whitepapers

Email marketing is about getting the right message to the right person at the right time, but with increasing audience expectations and crowded inboxes, traditional targeting methods often fall short. That’s where AI comes in. By leveraging AI for audience analysis...

Using AI to Analyze Email Marketing Data: Turn Insights into Action

by Jeremy Grecco | Oct 14, 2025 | Whitepapers

Email marketing data holds the key to understanding your audience, refining your strategy, and improving campaign performance. Yet many teams barely skim the surface of their data (opens, clicks, unsubscribes) and miss the deeper insights that can truly drive results....

Personalization and Interactive Emails

by Evan Diaz | Oct 6, 2025 | Whitepapers

Drive Better Results with Interactive Email Marketing Competition is fierce for attention in the inbox. To stand out, enterprise marketers are increasingly turning to interactive email and advanced personalization to engage subscribers, increase clicks, and drive...

AI Cadence and Attrition

by Ryan Phelan | Oct 2, 2025 | Whitepapers

We hear these questions all the time from our customers: What’s the best email cadence for different segments of my email audience? Why do my customers disengage? How can I make my reports more useful and informative? We have one answer for all three questions:...