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Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I re-entered the job market in the past, updating my resume was one of the first things I did. I am a numbers guy,...

Pondering bringing in additional data sources to enhance your email program? Here's some advice on getting started. I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register looked at...

Moving to a new vendor can be complex. But with some help, you can make a smoother migration. Back in July, I packed up my house and moved everything to my new place. Moving is always a slog, but I’ve done it so often that I can do it on autopilot: Throw this out,...

Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing email programs. It’s important to understand the “why” before the “how.” The “how” question is easy. It’s the tactical...

In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it's time to change that. As an email strategist and fractional CMO, I’m always...

Being successful with martech is about more than technology. Here's how to propose a convincing tech development plan and build consensus for approval. Hey, senior directors of email marketing and people who own email — this column’s for you! And not just for you. It...

Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. I spent some quality time recently with both clients and email marketers over the...