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Time to Pass the Torch
There are two types of entrepreneurs: Those who can launch a business and take it into the stratosphere (Jeff Bezos, for example), and those who can launch a business but take it only so far.
Here’s how marketers get motivated for the new year
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in the new year. Welcome back! The holiday crush is over. You’re at your desk, the year is less than a month old, and I...
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year. I know how you feel right now. It’s the end of 2021 — at last! If you work in retail, you probably want to be anywhere but here and are reading this while you’re on a lunch...
Email marketers: Keep growing, but also take the time to teach others
Email marketing has a high burnout rate so to advance our industry, we must take more responsibility to educate our successors. It has been a heck of a year for email marketers – not just professionally but for the industry at large. I’ve worked with an amazing...
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power. A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said, “Your...
Moving holiday email campaigns over the finish line
It’s time to dig deep, gear up and find inspiration to survive the holiday season slog. I have a great career because I get to play in different sandboxes. This week, for example, I got to meet with a client in financial services, one that has little to do with the...
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers? Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email...
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails. Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make more money...
Getting the big picture for the future of email
The experimental and audience elements in the Periodic Table of Email open insights into audience preferences and new opportunities to draw closer to customers. This month I’m going to deviate from my regular series and talk up the Periodic Table of Email from...
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