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What do Spotify Wrapped and your holiday marketing performance review have in common? Both use data to tell a compelling and highly personal story. What's more, the data in each can reveal insights you never would have expected. If you use Spotify, you know that your...

What’s your Q5 email marketing strategy? If your answer is “Huh?,” or “Um-m-m …,” or even “We’re promoting our after-Christmas sale going on, and I’m going on vacation,” this post is for you. The time between Christmas and New Year’s Day, and even a week or two into...

Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026. Ryan Phelan on November 20, 2025 at 8:38 am | Reading time: 7 minutes I just got back from visiting a friend — a 9-hour drive each way. As I often do on...

As we celebrate more than 20 years of RPE Origin, I want to take a moment to thank the entire email marketing community that has supported us through every chapter of this journey. Nearly 30 years ago, I began my career in email marketing not knowing that it would...

As if holiday email campaign planning wasn't tough enough, Q4 is also email marketing budget season. No pressure there! Today, economic changes inside and beyond your company can bring more challenges. You probably need to rethink your marketing budget planning...

Are you up for a new twist in your holiday email marketing strategy this year? You don't have to replace your entire holiday marketing plan. But I have an idea you can use to build engagement and conversions on the long shopping weekend that begins on Thanksgiving and...

Email marketing remains one of the most powerful channels for customer engagement, but only when it’s executed with precision, especially at the enterprise email marketing level. While targeting and personalizing emails has long been a strategy for enterprise...

Fall is more than the few weeks squeezed between back-to-school spending and the holiday shopping avalanche. Fall is your time to keep customers focused on your brand's value and to build trust and momentum for holiday shopping. Campaigns that capitalize on fresh...

Email marketers have long measured success through email marketing data like open rates, click-throughs, conversions, and unsubscribes. These basic email analytics provide a baseline for how an email program is doing, but they rarely tell the full story of how or,...