Whitepapers

If you’re like most email marketers, your answer might be, “I need a Q5 email marketing strategy?” We get it! After the big push to launch all of your holiday email marketing campaigns, you’re probably looking for some breathing room in the post-holiday weeks before...

Even the most experienced marketing teams can make missteps that weaken engagement and reduce ROI. In the fast-paced world of enterprise email marketing, outdated design practices, neglected automations, or poor segmentation can erode performance over time.  ...

Email marketing is about getting the right message to the right person at the right time, but with increasing audience expectations and crowded inboxes, traditional targeting methods often fall short. That’s where AI comes in. By leveraging AI for audience analysis...

Email marketing data holds the key to understanding your audience, refining your strategy, and improving campaign performance. Yet many teams barely skim the surface of their data (opens, clicks, unsubscribes) and miss the deeper insights that can truly drive results....

Drive Better Results with Interactive Email Marketing Competition is fierce for attention in the inbox. To stand out, enterprise marketers are increasingly turning to interactive email and advanced personalization to engage subscribers, increase clicks, and drive...

We hear these questions all the time from our customers:  What’s the best email cadence for different segments of my email audience? Why do my customers disengage? How can I make my reports more useful and informative? We have one answer for all three questions:...

Email marketers are feeling the heat, and it’s not just from the summer sun. Q3 is the ideal time to start planning for the 2025 holiday email marketing season. A third or more of shoppers are already in the market hunting for gift ideas and the best bargains....

Email has come a long way from clunky, one-size-fits-all blasts. Today, it’s one of the most personal, powerful, and strategic tools in your CRM toolkit. In this white paper, the RPE Origin team reflects on two decades of progress and looks ahead to where email in CRM...

Holiday Email Marketing Strategies: Unlock the Power of Data and Technology The holiday email marketing season is the busiest and most competitive time of year for email marketers. With crowded inboxes, high consumer expectations, and limited timeframes, brands must...