About US

We are Marketing Evolutionists.

It’s a fun term, one with meaning for us. We advance the art of marketing by focusing on the core elements that drive success – smart strategy and solid execution with just the right amount of analysis and insight to fuel continual success. This approach has come to pass from the union of two strong players in the email and digital marketing fields – Red Pill Email, with its long history of executional excellence and Origin Email, with a remarkable track record as a strategic agency.

The result is an organization built to snap easily and effectively into your environment. By addressing the core function of delivering communications well, and the strategic wrapper that drives greater impact from those communications, RPEOrigin is designed to fit best with today’s multi-modal, inside/outside, marketing services mix. Be it from a technology platform perspective, where our experience and skill with various products and services help us maintain our versatile agnostic approach, or a people perspective, when our friendly professional “what can we do to help” philosophy makes as an easy addition to existing teams.

Our Approach

We built this service model to emphasize value to our clients, with low overhead and high quality experts. This model also helps balance our offerings and makes us easy to use for anything from ad hoc program development to ground-breaking experimental marketing. That makes us your Swiss Army Knife, snapping into the overall marketing infrastructure and needs. Serving many different types of clients, across many different categories, for many different scales of marketing programs helps us provide better value to all of them.

Each member of the RPEO leadership team comes to the table with deep, decades-spanning experience. Smart marketers tend to find each other. And like to work together. And when their skillsets click together like legos, they end up having the chance to help others succeed.

MEET OUR TEAM LEADERS

Some of the talented team members who turn your vision into reality.

JOHN CALDWELL

JOHN CALDWELL

Managing Director

Active in email marketing since 1996, Red Pill Email founder, John Caldwell, has worked on the agency side, the client side, and as a consultant, using deployment tools from ESPs to in-house to homegrown email systems.

He’s been involved in over 70 ESP vendor selections for major clients since 2005, and has produced an annual Email Vendor Features & Functions Guide since 2009. It reviews ESPs across 600 data points by an experienced hands-on practitioner providing objective analysis of email vendors’ functional capabilities.

RYAN PHELAN

RYAN PHELAN

Chief Marketing Officer

With nearly two decades of online marketing experience, Ryan has focused on driving successful growth strategies for high growth SaaS software and online companies.

Throughout his career, Ryan has focused on driving strategy and high growth SaaS software companies and advancing winning digital strategies. In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan’s experience and history in the industry is unequaled.

JEREMY GRECCO

JEREMY GRECCO

SVP Programming & Production


A long-time veteran of email marketing, Jeremy has configured in-house solutions from the ground up, automated list management for popular ESPs, written custom data transfer applications, and developed channel dashboards to optimize reporting efforts.

Jeremy’s deep knowledge of ESPs guides Red Pill clients through every challenge they face.

KELLY STEPHENS

KELLY STEPHENS

Director, Client Services

Kelly Stephens comes to Red Pill Email from Zeta Global with over 13 years experience in digital marketing for Fortune 500 companies. She’s led email programs for retailers, publishers, and large financial services accounts and supports holiday/peak email planning, as well as email compliance needs. 

In her spare time she likes to spend as much time outdoors with her husband Bob, 2 kids Maddie and Graham, and their Australian Shepherd Ozzie. 

PATRICK GREEN

PATRICK GREEN

Strategy, Data and Creation

Patrick builds highly effective strategies, campaigns and consumer-brand engagements drawing on more than twenty-five years experience in the ever-evolving world of digital and direct marketing. Adept at leveraging a wide range of data types and sources to form key insights, create impactful marketing programs and assess and improve their ability to drive behavior. Patrick is an award-winning pioneer of dynamic, technology-enabled, data-driven solutions for Fortune 100 clients in numerous categories.

EVAN DIAZ

EVAN DIAZ

Director, Creative Services

He has been neck deep in design & email for over 15 years. Evan has designed and hand-coded literally thousands of emails, his specialty is modular, interactive email development, with an eye toward mobile rendering.

Evan dreams in HTML and Outlook doesn’t scare him one bit.

JODI CEASON

JODI CEASON

Creative & Design

Jodi has had the “creative spark” as far back as she can remember – always wanting to concoct some new form of art – and translated this passion into a career.

For the last 25 years, she has been harnessing her passion and inspiration to help businesses succeed with on-brand style and innovative design.

Peter 'PJ' Yesawich

Peter 'PJ' Yesawich

Digital & Program Transformation

With 15+ years of experience leading digital and creative agencies, most recently he was Vice President of Creative & Strategy at Deloitte Digital and Apple US Partner Lead. PJ brings deep experience in integrated media marketing and storytelling. PJ supports teams and develops value by merging creativity, technology and culture. Focused on digital product design and development, PJ also helps to lead Fortune 1000 Brands through innovation and digital transformation.

Jeanne Jennings

Jeanne Jennings

Strategy and Optimization

Jeanne is a recognized expert in the email marketing industry with a proven track record of making email marketing programs more effective and more profitable. She has over 20 years of experience in email marketing strategy, tactics, and A/B split testing. Jeanne is founder and CEO of Email Optimization Shop, a boutique email marketing strategy consultancy and RPE Origin Strategic Partner.

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