Our Blog

Enterprise email marketers face a tough challenge with trying to stand out in overcrowded inboxes. Subject lines, send time, and email design all matter, but if you really want to stand out, two strategies rise to the top — personalization and interactive emails. Each...

Top 3 Uses for AI in Email Marketing and How to Use Them (Download the Guide) You probably know this already, but we're going to say it again: Using AI in email marketing strategy can produce much more than subject lines and message copy! Generative AI for email...

Effective email marketing requires a balance of compelling copy, high-quality graphics, and coding that ensures your email looks great in the inbox. For enterprise-level companies, best practices for email design go beyond the basics to also include clear brand...

The stakes are high for holiday email campaigns at enterprise companies. Email volume is up, and year-end revenue goals are on the line. While the creative team brainstorms ideas for copy and design, the technology team should be looking at ways to use data and...

6 key email programs to optimize before Q4 We're a few weeks away from Oct. 1. Has your Q4 email marketing strategy planning kicked in yet? Before you turn everything over to holiday campaign planning, take time now to review six email programs that run in the...

I just came back from a journey. I adopted a 100-pound standard poodle in Palm Springs, Ca., and drove him back to my home in Dallas. The trip took my co-driver and me 20 hours over two days. But we didn't just jump into the car with Luca and all of his belongings and...

From Data to Design: Holiday Email Marketing That Works The holiday season can be one of the most rewarding — and most chaotic — times of the year for people working on holiday email marketing campaigns. Timelines are tight. There are more eyes on every send, but...

Christmas in July: How Email Marketers Prepare for the Holiday Code Freeze Email marketers are always working a season or two ahead. That means many are already hearing the faint sound of sleigh bells in the snow and thinking ahead to the holiday code freeze. For...

Maximize Back-to-School Sales with Effective Email Marketing Back-to-school sales will be big business again in 2025, with sales forecast to reach $39.4 billion for K-12 shopping and $88.8 billion for college shopping. Shoppers are out in full force now, scouring...