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June marks my 29th year in email marketing. While I’m semi-retired, I still send email campaigns at least twice a week for an organization I’ve been involved with for nearly 20 years—not to mention a few of my own side projects. I’ve seen a lot come and go in this...

Deliverability is a critical part of any enterprise email strategy. Deliverability is all about getting your emails to the inbox consistently so those emails can do their job, whether that job is to inform or educate your audience, build brand loyalty, or drive...

Remember when the world shut down for COVID five years ago? My inbox immediately filled with emails from brands explaining how they were reacting to this unexpected shift. Some were spectacular. Most weren’t, although many became more helpful or reassuring as the...

Successful email marketing requires more than clever content and beautiful design. All that work means nothing if the email never reaches the inbox, and that's why email deliverability matters, especially for enterprise companies. Email deliverability isn't a...

An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how.

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of...

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene...

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether marketers are even using CDPs — some things are new, but many of them...