If you’re like most email marketers, your answer might be, “I need a Q5 email marketing strategy?” We get it! After the big push to launch all of your holiday email marketing campaigns, you’re probably looking for some breathing room in the post-holiday weeks before and after the New Year.
The only problem is that your customers are still shopping. But now they have different goals. Some are dashing after your legendary post-holiday discounts. Others want to spend their gift cards or holiday cash or get help making a fresh start for the New Year.
Do your Q5 email campaigns meet their needs? If not, you could lose out on some revenue that could help you meet your year-end targets. Even worse: You could end up pushing those customers to brands that meet their needs!
Get tips and advice in RPE Origin’s new guide
What you need to prepare for this post-holiday email strategy shift is our new guide, The 6 Q5 Strategies Nobody Else is Talking About (Yet).
It’s full of advice for creating post-holiday email campaigns that click with all kinds of post-holiday shoppers. You’ll learn how strategic repositioning and refocusing can help you create emails that stand out in their inboxes and appeal to their new priorities.
Plus, we’ll share real-world email examples from brands that understand the Q5 shopper mindset, like Shinola, Ulta, and Marine Layer.
Why a Q5 email marketing strategy makes sense
Post-holiday shoppers are burned out. But you can stay on their radar with thoughtful and useful email messages in this quieter period. Even if you have already mapped out your post-holiday email strategy, you can add a campaign or two that speak to these new shopper priorities.
What‘s in the guide:
- Why a Q5 email marketing strategy makes sense
- Meet your 4 kinds of Q5 shoppers
- 6 Q5 campaigns to reach loyal shoppers and engage new customers
- Next steps to shape your Q5 email marketing strategy
Learn more about why post-holiday shoppers are different and why your email marketing strategy must evolve to meet their needs. Download our free guide now!