Strategic Services That Support A Broad Range of Needs

Data Impact
Review

• An assessment of current and potential value derived from available data
• Increases benefit with minimal investment
• Leverages platform-agnostic perspectives
• Enables further data landscaping and flow diagramming
• Useful foundation for more robust data strategies

Customer Insight
Navigator

• A customer-intelligence usage and development guide
• Discover more about your customer’s needs, thoughts and behaviors
• Find gaps in subscriber knowledge, and how to fill them
• Identify which key pieces of information are most important at which points in the journey

Opportunity
Profiler

• A “sort, select and portray” process that fortifies your customer targets
• Identify segments that go beyond typical selections
• Define targets for specialized treatments
• Shape action groups that deserve more relevant messages
• Find options for creating models, scores and metrics

Experience
Visualizer

• An organization and presentation of customer points and pathways as they encounter and react to marketing  assets
• Produces a refined, accurate and clear journey map
• Identify key, and hidden, experience drivers
• Uncover gaps, observe overloads, explore stronger options
• A powerful planning and measurement tool

Campaign Enhancement Suite

• A set of Best Practice fitment exercises to align your campaigns to like-industry proven performers
• Boost personalization
• Find and implement effective triggers
• Develop optimum timing and volume
• Execute more effective Calls-To-Action
• Improve overall engagement rates